At the moment, Sonam K Ahuja is a much bigger star as compared to her younger brother, Harshvardhan Kapoor. Naturally, it would make sense for Harsh’s producers to piggyback on his eldest sister, Sonam’s stardom.
Yesterday, After Hrs reported that the young actor’s Bhavesh Joshi Superhero (BJS), which was initially scheduled to release on May 25, is now coming on June 1. And this development sees a familial clash for him as his second film will now open in cinemas on the same day as his sister actress, Sonam’s Veere Di Wedding (VDW). Moreover, his second sister, Rhea Kapoor, is one of the producers of VDW.
Reportedly, the makers of the vigilante action movie deferred its release due to non-availability of a good chain of cinemas and show timings in lieu of Raazi doing good business in its first week and Deadpool 2 releasing today.
However, a source tells us that there is more to this family encounter. It seems that the team of BJS also needed more time to build up their promotion.
Apparently, they felt that releasing their flick on the same day as VDW would give them visibility. All this talk of rivalry, familial clash, blah, blah usually helps.
As our source explains, “With BJS and VDW releasing on the same day, Harsh will be asked by the media about the ‘box-office clash’ with Sonam during his promotional interviews and vice versa. And as this is happening after his elder sister’s shaadi, it will be splashed everywhere. So, this will give considerable boost to the buzz for BJS in the coming days. And this could actually prove to be a promotional ace or a marketing coup.”
One also heard from an insider that when Sonam and Rhea first heard about the change in the date of Harsh’s film, they were reportedly upset with his producers because they wanted the best for their brother, but they also wanted the best for themselves. Our source said, “There allegedly was a powwow at home with their parents, Anil and Sunita, playing the peacemakers.”
In his replies to the media, Harsh said that his sisters Sonam and Rhea, his dad Anil and he looked at this ‘date change as an opportunity and not as a clash’. Guess, he is right. When a family has three actors whose films are releasing by rote, such clashes are bound to happen.
Honestly, where is the need to fuss if the makers of BJS find themselves piggybacking on VDW?
Like another trade source, who was playing devil’s advocate said, “Like Sonam, many sisters have supported their siblings. Last year, Shraddha Kapoor did a film like Haseena Parkar (a role she was far too young to play) just to support her brother Siddhanth Kapoor who essayed Dawood Ibrahim in it. The industry definitely believes in taking care of their own. It is all about loving your family.”